What to Do in the Slow Season as a Wedding Videographer
Winter hits, and suddenly, the packed weekends of shooting weddings turn into long stretches of free time. If you live in a colder area where weddings slow down, you either make the most of the downtime or let it slip by. The choice is yours.
1. Update Your Website for SEO
Search traffic doesn’t take a break just because wedding season does. Take this time to refine your website. Refresh your homepage, add a new highlight film, and write or update blog posts targeting wedding videographer, wedding films, wedding video, and wedding video production searches in your area. If you haven’t optimized your site for destination weddings, now’s the time. Couples planning their weddings will be searching months in advance.
2. Build a Better Booking Funnel
Is your inquiry process dialed in? Do couples get a great experience from the first email to the final delivery? Test everything. Rewrite your inquiry responses, tweak your pricing guide, and make sure every touchpoint makes couples feel confident they’re booking the right videographer.
3. Get More Reviews & Social Proof
The off-season is perfect for reaching out to past couples. Ask them to leave a review on Google and share their wedding video on Instagram. If you’ve been meaning to create an Instagram Reel or TikTok with past wedding footage, do it now.
4. Start or Grow a YouTube Channel
YouTube is a search engine, and wedding films can get organic traffic long after they’re posted. If you aren’t already uploading wedding films with SEO-friendly descriptions and tags, start now. Post behind-the-scenes content, share tips for couples, or even create content about video production to attract corporate clients.
5. Offer Off-Season Services
Weddings might slow down, but video production doesn’t. This is the time to book branding videos, corporate video production, and commercial work. Reach out to local businesses that need promo content. A well-done brand video can bring in solid income when weddings aren’t happening.
6. Invest in Gear & Education
If you’ve been eyeing a new camera or gimbal, off-season deals can make it easier to upgrade. It’s also a great time to refine your skills—learn a new editing technique, practice color grading, or even experiment with AI tools to speed up your workflow.
7. Network & Plan Styled Shoots
Connect with photographers, planners, and other vendors. If you’ve wanted to film a styled shoot to showcase a particular wedding vibe, now’s the time. Not only does it keep your creative energy up, but it also gives you fresh content to market yourself.
8. Rework Pricing & Contracts
If you’ve been meaning to raise rates, adjust package offerings, or tighten up your contracts, handle it now. Make sure everything is clear, professional, and built for growth.
The slow season isn’t really slow if you use it well. Work on the business now so you’re booked solid when wedding season kicks back in.
